ADDY Judge Selection
Phoenix Ad Club is part of the AAF District 12 region, comprising Phoenix and Tucson, Arizona; Albuquerque, New Mexico; Denver and Colorado Springs, Colorado; and El Paso, Texas. ADDY judges are selected from candidates who work and reside outside of our AAF District 12 states. This is to provide for impartiality and avoid any conflict of interest. ADDY Judge selection is made after a thorough and exhaustive evaluation process. Each year, our ADDY Chairs, committee members and industry leaders spend a countless number of hours researching the most qualified and respected candidates to judge our local ADDY submissions. Those selected are charged with the responsibility of judging the finest work of our industry created for our market across each of its diverse specialties — paying particular attention to the work as it relates to local competition.
This years judge search was no exception, our judges encompass proficiencies in multiple areas of expertise and represent some of the top agencies in the country to make the connections and understand how ideas and creativity can combine for powerful results. Also, due to a record number of entries this year, we have expanded our judging panel to four judges.
ADDY Judging System
The entry judging is a blind process where each judge awards an individual score for each entry using a numerical judging system entered into the National American Advertising Awards software. Judges do not confer with each other or discuss the entries during the judging process with the exception of determining special awards.
Special Awards
After all entry scores have been entered and tabulated, judges discuss top entries and, through consensus, decide which entry will receive the Best of Show Award and if any other entry should be granted the Special Judges Award, Art Director and Copywriter of the Year Awards.
Ron Huey
EVP, Chief Creative Officer, Huey Partners
How does a boy from Winder, Georgia make his way to Atlanta? Ironically, by way of Los Angeles and Richmond.
On the West coast, Ron’s creative work helped establish Lexus as the #1 automobile brand in America and put Ron’s career in overdrive. His work soon caught the eye of The Martin Agency in Richmond where he worked on Mercedes-Benz. His awards include The One Show, Communication Arts, and CLIO, as well as twice being named a Stephen E. Kelly finalist – recognizing the Top 25 Magazine Campaigns of each year.
In 1997, Ron opened his own agency, Huey/Paprocki. In 2010, he merged his company with CSE where he served for five years as SVP, Executive Creative Director working on accounts including Coca-Cola, AGCO, Atlanta Hawks, Aflac and AT&T before establishing his creative consultancy, Huey+Partners.
Mona Hasan
Mona Hasan Associate Creative Director CP+B
Mona Hasan is Associate Creative Director and writer at CP+B Boulder, developing award-winning campaigns for clients like Fruit of the Loom and Kraft. She was also part of the team selected to help brand the state of Colorado.
Prior to arriving at CP+B, Mona worked on traditional and innovative initiatives for brands like Polaris, Virgin Atlantic, Travelocity, and Nike+.
Mona’s adventure in advertising began after graduating from VCU Brandcenter, but she’s been writing since she could hold a crayon.
Mark Abellera
Freelance Creative Director/Copywriter
During Mark’s 20+ years of doing advertising, he’s created an influential body of work, has been a part of several new business wins, contributed to explosive agency growth, and attended a few epic holiday parties.
These experiences have allowed him to work at places such as TBWA/Chiat/Day, Goodby Silverstein and Partners, BBH, and in countries such as The Netherlands, and France. Along the way, his work has been recognized by award shows such as the One Show, Cannes, the ANDY’s, CA and others.
After working as a group creative director managing various pieces and sizes of businesses, brands and teams, he has returned to creating the work as a freelancer. Mark currently lives in NYC and enjoys playing golf, concocting, and writing about himself in the third person.
Chad Martin
Director, Social + Emerging Media, VML
In his role at VML, Chad leads a team that develops social strategy, content and community management for major brands including Wendy’s, Gatorade, Kleenex, Sprint, NAPA Auto Parts, and Major League Baseball Player’s Association.
Since taking over the team at VML, social media efforts have won awards including Cannes Gold Lions and have been credited for raising stock prices. Facebook and Twitter have declared VML’s social media practice as “best in class” and showcase work at events such as SXSW and Cannes.
Chad and a team at VML have recently developed a first-of-its-kind, graduate-level class on social media practices and will be teaching it at the top-rated University of Missouri School of Journalism.
Prior to VML, Chad worked with, and developed social efforts for, Shaquille O’Neal, Dwayne “The Rock” Johnson, WWE, UFC, Hilton Hotels, Doubletree Hotels and FOX Sports with Digital Royalty.