Digital Strategist

Digital Strategist, KNXV/KASW – Hybrid

E.W. Scripps is recruiting for a Digital Sales Strategist in Phoenix, AZ who will be responsible for driving revenue growth through expert product knowledge and providing sales expertise and campaign strategy/guidance to a team of Account Executives and their respective clients. This is a market-based, client-facing role working under the guidance of the Local Sales Manager.

Scripps offers a hybrid work option for this position.

WHAT YOU’LL DO:

·         Make sales calls with account executives to consistently achieve digital market revenue goals by closing digital campaigns with new and existing clients.

·         Lead product training for designated products which include but are not limited to OTT/CTV solutions, Display/Video/Social, Google Products, Facebook Products, SEO, email, and contesting.

·         Provide campaign guidance to Account Executives throughout the whole selling process; prospect clients, assist in need analysis, develop strategy, help create presentations, assist   in the close of the sale, then monitor campaign performance, and provide optimization and upsell recommendations.

·         Conduct one-on-one meetings with account executives to help them reach their goals.

·         Be knowledge of competitive landscape and monitors market trends and industries to identify new opportunities.

·         Build custom campaign dashboards and monitor campaigns to ensure they are delivering as expected.

·         Other duties as assigned.

WHAT YOU’LL NEED:

·         Bachelor’s degree in related discipline or equivalent experience.

·         3 – 5 years sales experience, closing business and managing clients.

·         Prefer experience in a sales leadership, advisory, or supervisory capacity.

·         Experience in creating and successfully executing multi-faceted digital campaigns.

WHAT YOU’LL BRING:

·         Strong knowledge of our digital product portfolio and backend platforms including Google Analytics, Google Ads, Google Ads Manager, Facebook Ads and more.

·         Strong analytical skills and data driven thinking.

·         Demonstrated record of success in a goal oriented, highly accountable sales environment.

·         Must have proven prospecting and closing capabilities.

·         Ability to creatively craft solutions for client based on needs assessment.

·         Excellent presentation, public speaking, interpersonal and communication skills.

·         Ability to generate reports, business correspondence, and deliver internal and/or client-facing presentations.

·         Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers.

·         Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions and mileage.

·         Proficient use of Microsoft Office (Excel, Word, Outlook), Google Sheets/Docs/Slides and other programs such as customer relations software (WideOrbit, AdBook).

·         Must have good organizational skills and ability to meet deadlines.

·         Valid driver’s license and good driving record required. In addition, proof of insurance and liability coverage may be required.