615 professional entries from 63 entrants submitted; 25 student entries also received
PHOENIX, Ariz. (January 26, 2018) – For more than 80 years, AAF Phoenix has served as an advocate for the Valley’s creative industry growth and a supporter of its achievements. Today, the club announced that 2018 is now a banner year in its long history, with a record-breaking 615 professional entries submitted to the 2018 American Advertising Awards (ADDYs). This number represents a 21 percent increase compared to 2017, and a positive indicator of the advertising industry’s health in the region.
“The Phoenix area has long been a hub for creative marketing on behalf of local, national and international brands,” says Amy Packard Berry, AAF Phoenix President. “This year’s record-breaking numbers show that the Valley’s advertising industry is healthier than ever, and through collaborations with business, our creative talent in digital and traditional advertising is achieving even greater heights.”
Sixty-three entrants submitted 615 professional entries from the Metro Phoenix region, a large bump from 2017, which saw 507 professional entries from 60 entrants. The last time the club saw more than 600 entries was 2015, with 610.
In addition, student ADDY numbers broke records, with 25 entries from around the Valley, an increase of 16 percent from 2017 submissions. The prior record was 22 student entries, a number achieved in 2014.
Judging will take place in late January, featuring three out-of-state creatives who will bring their national experience to entry reviews. Mike Heidl, Creative Director for Westphal, Deb Vurpillat, VP, Director of Strategy for Leo Burnett, and Steve Bassett, SVP, Group Creative Director, the Martin Agency will comprise the judging panel.
Winners will be announced during the March 8 ADDY Awards celebration at the Phoenix Art Museum, with top winners going on to regional and possibly national award rounds. More information and tickets for the event can be found at: https://phxadclub.com/2018-addy-awards/.
The list of 2018 entrants, which spans agencies, brands, non-profits educational institutions and more, includes:
- AIGA Arizona
- Anderson Advertising and Public Relations
- ASU Engineering
- ASU Enterprise Marketing Hub
- ASU Ira Fulton Schools of Engineering
- Awe Collective
- Arizona Advertising Guild
- Beautiful Science
- Big U Music Sound Design
- BIG YAM, The Parsons Agency
- Bigfish Creative Group
- Blind Society
- Bob Case Illustration
- Bradshaw
- Clear Channel Outdoor
- Clydesdale Manhattan
- Clyint
- Commit Agency
- Copper Post
- COX
- DigitalWire360
- FabCom
- Fingerpaint
- Fisher
- Grand Canyon University
- HAPI
- Ideas Collide
- Integrated Web Strategy
- Knoodle
- LaneTerralever
- Lavidge
- Lucid Agency
- Manley Films & Media
- Moses Inc
- Mya Kai Creative
- OH Partners
- Off Madison Ave
- On Advertising
- Prisma
- ps:Studios
- PXYL, Inc
- Quantum Leap Priductions, Inc
- R&R Partners
- Randy Murray Productions
- Relentless, Inc
- ReThinc Advertising
- Riester
- Santy Integrated
- Serendipit Consulting
- Skyhook Interactive
- Sneaky Big Studios
- Spectrum Reach
- Splinter Creative
- Stoke Interactive
- The James Agency
- Think Tank Media & Marketing
- TMHK, LLC
- True Story Films
- VIZTEK Studios
- Von Design Company
- Website Design Plus
- Yeager Marketing
- ZION & Zion
For more information about AAF Phoenix, including a list of last year’s local ADDY winners, please visit aafphxcom.
